Inspired by Ligari’s clean shapes Fullscream studio created an interactive fashion film of which viewers can re-edit, record and share their own versions.
The interactive fashion film allows viewers to re-master the edit with different effects, choosing scenes and tones. We’re especially proud of this work as it combines our skills of motion design expertise, fashion direction and coding.
CLAUDIA LIGARI INTERACTIVE VIDEO
FullScream was commissioned by Claudia Ligari to create the artistic fashion film. Made for the first time in Italy, Ligari picked her most important pieces from past collections and revisited them.She said, “This collection reflects a maturing of style. I experimented with deeper, simpler shapes and textures, but have tried to keep that perfect clash between exciting materials and unpredictable silhouettes”.
Alongside fashion film production, FullScream created a new website and lead a fashion shoot for the new collection.
CLAUDIA LIGARI FW 14/15 FASHION VIDEO
Introducing the electrifying TOPDJ TV show opening and branding for SKY by FullScream. TOPDJ is a new TV show that’s being called the X Factor for DJs. Europe’s up and coming DJs battle against each other in an exhilarating knock-out contest for the top spot to be crowned as Europe’s best DJ. FullScream, a motion graphics agency in London and Milan conceived and produced the epic show opening and graphics package which will be shown across Europe. Featuring idents, on-screen graphics, title sequences and more, this innovative work uses ground-braking software developments and takes motion graphics further than we’ve ever done before.
V-Moda, an Italian brand of music headphones, asked FullScream to produce a music video combining motion graphics/motion design that brought the product to life. We worked with the CEO, Val Kolton, who is also a DJ, to create a slick, sexy, sensatious music video that resulted in 100,000 YouTube views within its first week.
FullScream was commissioned to create motion graphics/motion design idents for Sky Cinema Oscar, a film channel specialising in Oscar award-winning films. Our brief was to celebrate the artistic vision and craftsmanship of these films. We focused on the skill of film production, as well as the history of cinema. The viewer is carried on two journeys simultaneously: the making of a film, from story writing to special effects; and the history of cinema, from glorious wooden theatres shot through a monochrome lens, to the future of holographic space projections. A beautiful result which embodied why the films on Sky Cinema Oscar won the coveted statuettes.
Sky Cinema Oscar 2014
Dolce&Gabbana asked FullScream to produce a fashion film showcasing the beauty and majesty of Dolce Bag. We combined our specialist skills of fashion photography, film and motion graphics to produce an elegant feature piece. Including liquid gold ripples, a new music composition, and human modelling, this film was shown internationally and Dolce&Gabbana loved the result.
DOLCE&GABBANA / Dolce Bag
FullScream worked with MTV World design studio to create a mind boggling 20 second motion graphics intro to MTV Flash Prank, a hilarious and over the top show where anyone can be subject to an unexpected prank. The brief gave us the opportunity to scratch some long awaited punk itches with motion design and character animation. We’ve always wanted to make something that would not necessarily be cute and polished, and this concept has enabled us to create a perfect dress to wear when being nasty. FullScream created the show package, opener, bumpers and onscreen media.
MTV Flash Prank
Max is a monthly magazine in Italy targeted towards a youth market. Established in 1985, Max asked FullScream to create our own interpretation of the logo for use on their digital materials. The logo would sit alongside their iconic front covers which feature the likes of Monica Bellucci and Anna Falchi. FullScream delivered a bright, liquid-based logo animation with human shapes that dive in and out. Max was delighted with the motion design, and ended up using it on both their iPad editions, website, and took a single frame from the animation for their print magazines which now have a circulation of 200,000.
MAX LOGO / VISION
For the 16th Videomedeja international video festival, FullScream created the event’s brand identity and visual promo. The festival features an international competition for video art, and our brief was to match the experimental avant garde spirit of it. We partnered with Nadja, a canadian band to produce a powerful soundtrack which backed our culture-shifting motion graphics / motion design. The event received over 700 entries from 50 countries; the largest number to date.
Sky Sport HD commissioned FullScream – motion graphics / motion design agency in Milan & London – to create the graphics package for the new season of international football. Covering five major international championships, as well as the qualifications for the World Cup, FullScream delivered an explosive package transfusing the excitement of football. We also created the onscreen data visuals showing match scores, teams and more.
SKY SPORT HD
FullScream scored at San Siro stadium! We were FullScreaming out loud our motion design videos on the largest screen in Europe (60 meter) and giving visual support to Italian pop superstar Jovanotti together with I Ragazzi Della Prateria and Gui Valente. Our agency’s motion graphics showed to crowds of 30,000 and drove thousands of social media mentions.