Fashion Film Production for Claudia Ligari
FullScream, a fashion film agency and fashion film production company, was commissioned by Claudia Ligari to create this interactive fashion film of which viewers can re-edit, record and share their own versions.
FullScream directed the artistic fashion film, produced it, including motion graphics, and created the interactive digital elements. We’re especially proud of this work as it combines our skills of motion design expertise, fashion direction and coding.
One of the first interactive fashion films ever created, Ced Pakusevskij, Creative Director of Ligari’s fashion film said, “Humans are vectors. They shape space, pierce through silence, create new forms. Claudia Ligari’s design reigns over material and defines shape. In the video, small movements emphasise themselves. Space and antispace touch and gentle friction is produced. The sound of this friction is pure emotion.”
The interactive fashion film allows viewers to re-master the edit with different effects, choosing scenes and tones. Viewers can record their own versions and share them online. Ligari’s clean shapes slice through space with bicolour fabrics, maintaining beauty and proving the mystical allure of unisex garments.
Made for the first time in Italy, Ligari picked her most important pieces from past collections and revisited them. She said, “This collection reflects a maturing of style. I experimented with deeper, simpler shapes and textures, but have tried to keep that perfect clash between exciting materials and unpredictable silhouettes”.
Alongside fashion film production, FullScream created a new website and lead a fashion shoot for the new collection:
Other fashion films by FullScream
FullScream is a leading fashion film agency in Milan and London, working alongside clients such as Dolce&Gabbana, Diesel, Roberto Cavalli, Swarovski and more. Here is a selection of our fashion films:
Dolce&Gabbana Flowers Collection