MAX logo / vision

When MAX magazine approached our creative director Ced, Toki Doki, No curves and 4 other well known industry artists to make an interpretation of their logo, FullScream rolled up their sleeves and got their hands dirty with some virtual liquid. But just as we had started we came to the conclusion that one frame was just not enough and created a loop animation which was eventually featured on Max magazines iPad app and website. Plus they still used the single frame version for their worldwide distributed magazine.