FullScream worked with MTV World design studio to create a mind boggling 20 second motion graphics intro to MTV Flash Prank, a hilarious and over the top show where anyone can be subject to an unexpected prank. The brief gave us the opportunity to scratch some long awaited punk itches with motion design and character animation. We’ve always wanted to make something that would not necessarily be cute and polished, and this concept has enabled us to create a perfect dress to wear when being nasty. FullScream created the show package, opener, bumpers and onscreen media.
MTV Flash Prank
Inspired by Ligari’s clean shapes Fullscream studio created an interactive fashion film of which viewers can re-edit, record and share their own versions.
The interactive fashion film allows viewers to re-master the edit with different effects, choosing scenes and tones. We’re especially proud of this work as it combines our skills of motion design expertise, fashion direction and coding.
CLAUDIA LIGARI INTERACTIVE VIDEO
FullScream was commissioned by Claudia Ligari to create the artistic fashion film. Made for the first time in Italy, Ligari picked her most important pieces from past collections and revisited them.She said, “This collection reflects a maturing of style. I experimented with deeper, simpler shapes and textures, but have tried to keep that perfect clash between exciting materials and unpredictable silhouettes”.
Alongside fashion film production, FullScream created a new website and lead a fashion shoot for the new collection.
CLAUDIA LIGARI FW 14/15 FASHION VIDEO
Introducing the electrifying TOPDJ TV show opening and branding for SKY by FullScream. TOPDJ is a new TV show that’s being called the X Factor for DJs. Europe’s up and coming DJs battle against each other in an exhilarating knock-out contest for the top spot to be crowned as Europe’s best DJ. FullScream, a motion graphics agency in London and Milan conceived and produced the epic show opening and graphics package which will be shown across Europe. Featuring idents, on-screen graphics, title sequences and more, this innovative work uses ground-braking software developments and takes motion graphics further than we’ve ever done before.
FullScream was commissioned to create motion graphics/motion design idents for Sky Cinema Oscar, a film channel specialising in Oscar award-winning films. Our brief was to celebrate the artistic vision and craftsmanship of these films. We focused on the skill of film production, as well as the history of cinema. The viewer is carried on two journeys simultaneously: the making of a film, from story writing to special effects; and the history of cinema, from glorious wooden theatres shot through a monochrome lens, to the future of holographic space projections. A beautiful result which embodied why the films on Sky Cinema Oscar won the coveted statuettes.
Sky Cinema Oscar 2014
V-Moda, an Italian brand of music headphones, asked FullScream to produce a music video combining motion graphics/motion design that brought the product to life. We worked with the CEO, Val Kolton, who is also a DJ, to create a slick, sexy, sensatious music video that resulted in 100,000 YouTube views within its first week.
FullScream scored at San Siro stadium! We were FullScreaming out loud our motion design videos on the largest screen in Europe (60 meter) and giving visual support to Italian pop superstar Jovanotti together with I Ragazzi Della Prateria and Gui Valente. Our agency’s motion graphics showed to crowds of 30,000 and drove thousands of social media mentions.
Dolce & Gabbana commissioned us – a motion graphics agency in Milan and London – to create a product video for their new Flowers Collection. The brief was to make something beautiful, elegant, timeless, light and a design extravagence. Our motion design video wonderfully shows a pair of Dolce & Gabbana’s SS13 sunglasses from the collection being created out of flowers opening around a music box ballerina. A stunning, dreamy, captivating result, the Flowers Collection went on to be successfully sold internationally.
DOLCE&GABBANA / FLOWERS COLLECTION
MTV commissioned FullScream to develop a design package for their Europe Music Awards held in Berlin. Our idea was to create something that reflected the monumental spirit of Metropolis, pragmatism of Bauhaus while at the same time stealing the electrifying lust in underground German techno music. We created a voxel storm as the focus, representing the liberating and unifying moment of the fall of the Berlin Wall. Produced both for digital and print marketing campaigns, our work received 5 Promax World Gold Awards and 2 Silver Awards in Los Angeles. FullScream also won 4 further gold awards at the Latin America and AUS/NZ Promax festivals.
MTV Europe Music Awards
Stefano Gabbana worked personally with FullScream to shape his latest campaign for Desire, the new perfume for Dolce & Gabbana. For digital and in-store marketing, the motion design campaign was shot by renowned videographer Terry Richardson with Scarlett Johansson. The video unveiled the new product at La Rinascente in Milan, and was featured for its artistic merit in Vogue.
DOLCE&GABBANA / DESIRE
Publicis commissioned FullScream to produce the motion graphics animation logo for Burn, a new energy drink from The Coca-Cola Company. We quite literally set it on fire, producing an intense, alive effect matching the slogan and brief, ‘fuel your fire’. Both the teams at Burn and Publicis were very happy with the result and the motion design project has gone on to shape future iterations of the logo.
BURN / LOGO ANIMATION
Sky Sport HD commissioned FullScream – motion graphics / motion design agency in Milan & London – to create the graphics package for the new season of international football. Covering five major international championships, as well as the qualifications for the World Cup, FullScream delivered an explosive package transfusing the excitement of football. We also created the onscreen data visuals showing match scores, teams and more.
SKY SPORT HD
Heineken briefed FullScream to create a beautiful motion design product video for its international conference held in Amsterdam. Our concept was to focus on the making of Heineken, represented through thousands of bubbles coming together to form the infamous green bottle. Our fluid dynamics and lighting created a fantastic motion graphics package which the client was thrilled for.
HEINEKEN / DESIRABILITY
Breil is an Italian luxury brand founded in 1939 and now part of Binda Group. They came to FullScream asking for a brand re-fresh. They wanted to increase public awareness and create a buzz around their Hip Hop collection of watches and jewlery from 1984. FullScream created an interactive motion graphics / motion design installation which transformed a xylophone into a multiplayer device that when struck, visualised the music played through graphics of the products. A targeted audience of influential stakeholders were invited to try the device, which resulted in social media buzz for weeks.
BREIL HIP HOP
We joined forces with Publicis to deliver a motion graphics package for the new Renault Twizy, one of their first electric vehicles. Part of their marketing campaign was an event, Energizing Days, and we created print illustrations as well as logo animations to be used across all materials. The event sold out, and the Renault Twizy has gone on to be sold 12,000 times.
RENAULT / TWIZY
Dolce&Gabbana asked FullScream to produce a fashion film showcasing the beauty and majesty of Dolce Bag. We combined our specialist skills of fashion photography, film and motion graphics to produce an elegant feature piece. Including liquid gold ripples, a new music composition, and human modelling, this film was shown internationally and Dolce&Gabbana loved the result.
DOLCE&GABBANA / Dolce Bag
At the same time every year the world eagerly awaits for the MTV European Music Awards to find out who’s hot and who’s not on the european and world music scene. Fullscream was commissioned to design this poster by MTV. And were pretty glad they did too, as it not only got an award on the night, but also at the PromaxBDA awards too.
MTV EMAS PRINT CAMPAIGN
FullScream created the TV show opening for X Factor on Sky Italia. Morphing famous Italian architectural sites such as the colleseum into giant X’s, the concept was to draw the X into greatness, leading onto the logo animation for the show. Aired to millions across Italy, FullScream’s creative design and motion graphics delighted the client.
SKY X FACTOR / SKY ITALIA
Campari came to FullScream asking for a new motion design logo animation for their Crodino beverage TV commercials. They wanted something that represented the zestfulness of the orange drink itself, while remaining true to its historic and iconic heritage. Campari were thrilled with FullScream’s motion graphics, and used styleframes for print advertising too.
For the 16th Videomedeja international video festival, FullScream created the event’s brand identity and visual promo. The festival features an international competition for video art, and our brief was to match the experimental avant garde spirit of it. We partnered with Nadja, a canadian band to produce a powerful soundtrack which backed our culture-shifting motion graphics / motion design. The event received over 700 entries from 50 countries; the largest number to date.
Audi commissioned Fullscream to create a motion graphics commercial for the new A6. The brief was to be seductive, passionate and elegant. As the A6 has new propreitary sensory technology, our concept was to showcase the car re-shaping the environment as if it were a contemporary architect. The viewer is drawn in to moments of darkness, teased by the underglow of light.
Max is a monthly magazine in Italy targeted towards a youth market. Established in 1985, Max asked FullScream to create our own interpretation of the logo for use on their digital materials. The logo would sit alongside their iconic front covers which feature the likes of Monica Bellucci and Anna Falchi. FullScream delivered a bright, liquid-based logo animation with human shapes that dive in and out. Max was delighted with the motion design, and ended up using it on both their iPad editions, website, and took a single frame from the animation for their print magazines which now have a circulation of 200,000.
MAX LOGO / VISION
We were approached by DJ Pandaj to design an upcoming release “Destination Unknown”. Taking inspiration from his music, which has been described as an evolution between electronica and classical hip hop, we co-created a stylized dark crimson flower accompanied by clean typography. It gives a glimpse of the mood the listener may expect from DJ Pandaj’s album which gained a record label contract with NoMad Records.
DJ PANDAJ / CD COVER
MTV World Stage is a global series of events that brings multi-genre talents with global relevance to an international audience. FullScream were invited to create the show opening for the first ever series of MTV World Stage. Inspired by festival mosh pits, we took to the challenge and created a visual that shows a case from outer space storming to earch with vast energy and sound. The planet turns into a huge speaker, and the entire population comes together in the front row, ready to head bang to some rocking beats. The first episode of MTV World Stage was viewed by an audience of more than 500 million and Fullscream won multiple Promax Awards in Los Angeles, Australia, New Zealand and Latin America for the work.